The Cyclopark, a health and wellbeing charity, is on a mission to redefine its image and become a true community hub. Led by CEO Jonny Hamp, the organization aims to shift perceptions from a commercial entity to a dedicated charity, accessible to all. This shift is not just about branding; it's a strategic move to fulfill the original vision of being a community hub, not just a venue for talented cyclists.
The Cyclopark, located in Gravesend, offers a range of facilities, including a 2.9km road bike track, a 330m BMX race track, and a 6km mountain biking track. It has become a training ground for BMX champions and has hosted national championships, attracting 300,000 visitors last year. However, Hamp emphasizes the need to expand its reach beyond cycling.
The charity's new direction involves making its services more accessible and affordable for the wider community. This includes offering free places for specific audiences through programs like 'movement not meds', 'chair fit and chat', and long-term pain management. They also provide discounted admission for parent-and-baby classes and menopausal weight training clinics. Additionally, the Cyclopark holds specialized disability sessions, offers adaptable bikes, and runs a learn-to-ride scheme with schools.
One of the key aspects of this transformation is the focus on movement, mental health support, and socialization. Hamp believes that combining these elements can significantly impact people's lives. The charity is also addressing the impact of county-wide cuts to youth club and service funding by targeting youngsters with new initiatives.
The Cyclopark's efforts have already made a difference in the lives of individuals like Andrew Carey, who joined the gym to lose weight and improve his health, enabling him to undergo life-saving surgery. The charity's reliance on membership fees, general admissions, events, and grants highlights the importance of community support in sustaining its operations.
In summary, the Cyclopark's strategic shift from a cycling venue to a community hub is a powerful example of how organizations can adapt to better serve their communities. By emphasizing accessibility, affordability, and a holistic approach to health and wellbeing, the charity is making a positive impact on the lives of those it serves, proving that a community hub can be more than just a place for talented athletes.
