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If you looking to purchase a product which is offered by different companies, how would you decide who to purchase it from? If you are like most of us, you would simply pick up your smartphone and read online reviews about each company and make your decision on those reviews. Well, the same goes for anybody who is possibly going to use your real estate services.

With the internet and technology making it easy and quick to access information about anybody, your potential clients will search for reviews on you. The reviews and testimonials they find online could be the difference between getting new clients, or losing them to someone else.

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Get a Testimonial From Your Client After Every Closing
It is important that you obtain a testimonial after every closing if your clients are happy with your real estate services. Typically, the time of closing is a happy time for the client, and therefore, a perfect time to ask for a testimonial. It is always harder to obtain that testimonial at a later time down the road.

Tell your clients that it could be short and just be a few sentences. Many don’t like writing long reviews and may not give you one because of that. A short testimonial that’s to the point is just as effective.

Take a Picture With Your Client In Front of the Property
Along with asking for a testimonial at the time of closing, you should definitely take a picture with your clients. It is always preferred to take a picture at the property. An effective picture is to take a picture in front of the property while your clients hold the SOLD sign or the keys. The picture can be taken when you meet your client at the property to deliver the keys.

Displaying Your Testimonials on Your Real Estate Website
The most important place to display your reviews and testimonials is on your very own real estate agent website. Your real estate agent website is typically ranked higher in search engine results than your Facebook page and profile pages on Zillow, Trulia, realtor.com, and other large real estate marketplace websites. Therefore, you’ll definitely want to display your testimonials on your agent website.

You should have testimonials clearly visible on your homepage along with a separate page that displays all of your testimonials. Your real estate agent website platform should contain an interface that allows you to enter reviews and testimonials along with pictures of your clients.

Post to Facebook
If someone is looking online for reviews about you, they’ll most likely land on your Facebook page. Therefore, it is very important to create a “Just Sold” post after every closing. The post should contain the testimonial by your client AND the picture you took with them in front of the property. Be consistent and do this for every time you close on a property.

Ask Clients to Submit a Review on Zillow, Trulia, and realtor.com
Anybody looking for online reviews about you will also most likely end up on Zillow, Trulia, and realtor.com. All of these sites accept reviews and it is important that you build up the number of reviews and your rating on these large marketplace real estate websites.

The review is submitted by your clients from your profile page on each of these sites. A client can submit a review by clicking on the “Submit Review” button that appears on your profile page. To make it easier for your clients, send an email with links to your profile page for Zillow, Trulia, and realtor.com.

In, most types of real estate markets, the quality and insights of the marketing plan, is, often, a significant factor, and difference, in the results, in terms of price, potential buyers, etc! Although, this may not be as significant, in an extreme, sellers market, such as what we are presently, witnessing/ experiencing, as it is, in others, it still has some impact! The finest quality, best, real estate professionals, often, differentiate themselves, from the rest – of – the – pack, by the development and significance of their plans, and approaches, in this area! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 key steps, towards creating, truly, successful ones.

1. Overall plan: How does the specific property, differ, from its competition? What, exactly, is its competition, and why? Which, specific, niche, if, any, might this house, fit – into? An agent owes it, to his client (the homeowner), to, thoroughly, explain, his reasoning, and how, he plans, to create, the necessary degree of buzz! Homeowners and agents, must proceed, on the same – page, from the onset, to maximize desirable results, etc!

2. Table of responsibility between agent and client: If, you want the desired result, begin the process, in a mutually, informed, manner/ way! Each must understand, realize, and agree to his specific duties, as they relate to this Table of Responsibilities! When the owner, and the agent, he chooses, and hires, are comfortable with, and agree, from the onset, the plan, is better performed. For example, the homeowner must keep the house, neat and clean, and ready, to be, shown, on short – notice, to achieve the finest possibilities! They must discuss items, such as showing, advertising, Open Houses, etc!

3. Timeline: Most people, selling their homes, are concerned, with the stresses, tensions, and hassles, etc, which, often, accompany this period! Frequent discussions between client and agent, help to create, a viable, timeline, and often, a more realistic, prepared, homeowner!

4. Review/ discuss: The best – laid plans, of mice and men, often go astray! How many times, have we heard that, yet, continue, not to learn the key lessons? Since, it is impossible, to precisely, predict the future, usually, there must be a pre – scheduled, weekly time (at the minimum), where the parties, fully discuss, results, showings (or lack of), and, whether, there is a need to adjust/ tweak the plan and approach!

5. Modify/ tweak, as indicated/ necessary: Avoid being inflexible, but, maintain, a balance, between, what one hopes for, and reality! There may be a need to modify, and tweak, the plan/ approach, if, and when, it’s necessary, and indicated!